Vaccine Campaign Toolkit

Together, we have the power to end the pandemic. Participate in our public awareness campaign, "There's Unity in Immunity," to encourage vaccination in the communities you serve.

Drawing showing a diverse group of people

Campaign Goals

"There's Unity in Immunity" is a statewide, collaborative public service awareness campaign to:

  • Encourage vaccination to prevent illness and hospitalizations
  • Address vaccine hesitancy, especially in communities of color that have been hardest hit by COVID-19.
  • Build confidence in the vaccines by dispelling fears and misinformation.
  • Share messages from vaccinated individuals to communicate the value and benefits of COVID-19 vaccines.

Designed for all IHA members, the campaign features a member toolkit, digital assets, resources and other key messaging. IHA will lead a targeted social media campaign focused on the south and west sides of Chicago, rural Illinois, and other areas of the state. Contact us with any questions.

Vaccine Hesitancy in Illinois

Source: Illinois Dept. of Public Health, Aug. 30

40% Illinoisans age 12+ are not fully vaccinated
47% Illinoisans are not fully vaccinated
99% individuals hospitalized with COVID-19 are not vaccinated
  • Campaign Materials
  • Resources

Social Media Posts/Ads


  • Post this IHA-produced video to social media or your website 

Multipurpose Flyer

  • Download and customize with your organization's logo

Press Release

  • Download and customize with your organization's logo and message 

COVID-19 Vaccines Myths Fact Sheet


Email Signatures

“I Got Vaccinated” Sign

Hang this customizable sign to tell others you've been vaccinated for COVID-19. Through positive outreach, you can encourage others get vaccinated as well.

Addressing COVID-19 Vaccination Questions in Communities of Color

As part of efforts to build trust with communities of color, AHA shares strategies and resources to help hospitals overcome vaccine hesitancy.

AHA PSAs and Resources Feature Clinicians Encouraging COVID-19 Vaccination

On Aug. 25, 2021 AHA released new customizable PSAs and digital content for hospitals and health systems to promote COVID-19 vaccination in their local communities.

AHA's COVID-19 Vaccine Communications Resources

The people working in hospitals and health systems are trusted sources of information. AHA has videos, social media posts and more to help healthcare professionals support COVID vaccination efforts.

AHA's COVID-19 Vaccine Communications Toolkit

AHA's toolkit supports the efforts of hospitals and health systems in promoting vaccine education. Resourecs include social media graphics, communications tactics and PSAs.

All In Illinois Guide to Getting Vaccinated in Illinois

What are the benefits of the COVID-19 vaccine? Who is eligible? Get answers and learn how to make an appointment in this vaccination guide, part of the "All In Illinois" campaign.

All In Illinois Public Awareness Campaign to Encourage Vaccinations in Hardest-Hit Communities

COVID survivors speak out a new public awareness campaign launched by Governor Pritzker to encourage at-risk Illinoisans to get vaccinated for COVID-19. See the governor's press release.

All In Illinois Vaccine Campaign Research

"Protecting and saving lives" was the most common reason Illinoisans gave for wanting the COVID-19 vaccine. Read about extensive research that informed the state's vaccination campaign.

All In Illinois Vaccine Toolkit

"Vaccines work. They have saved millions of lives." The State of Illinois' COVID vaccination toolkit has resources to encourage your patients to go "All In Illinois" and get vaccinated.

Audience Snapshot: Black Americans Who Are Vaccine Hesitant

As part of its COVID-19 vaccine education initative, the COVID Collaborative released information on vaccine hesitancy among Black Americans.

Audience Snapshot: Hispanic Americans Who Are Vaccine Hesitant

Learn about the vaccine concerns of Hispanic Americans in this report from the COVID Collaborative, a network of stakeholders promoting vaccine education.

Building COVID-19 Vaccine Confidence Webinar

Looking to address COVID-19 vaccine hesitancy in your community? See slides from a May 13 webinar hosted by the CMS Office of Minority Health, along with guest speakers from the FDA and CDC.

Building Vaccine Confidence, Acceptance and Advocacy among Health Care Workers

Healthcare workers on the front lines of the COVID pandemic can also positively influence community members to get vaccinated. Use this toolkit to engage staff in discussions on vaccine education.

City of Chicago's COVID-19 Vaccine Planning Call

See a vaccine planning summary from the Chicago Dept. of Public Health, including information on its COVID-19 Vaccine Toolkit for Healthcare Professionals.

CMS OMH COVID-19 Vaccine Resources

The Centers for Medicare &Medicaid Services Office of Minority Health (CMS OMH) has useful vaccine resources for healthcare professionals and patients.

COVID Collaborative Vaccine Education Initiative Briefing

The COVID Collaborative is a network of partners including HHS, the CDC, members of the medical community and community-based organizations. Learn about its vaccine education initiative.

COVID Collaborative Vaccine Education Initiative: Messaging Recommendations

The Ad Council and COVID Collaborative share research-based messaging recommendations to educate the public on COVID-19 vaccine safety. 

COVID-19 Vaccine Hesitancy

The Ad Council and COVID Collaborative are leading a massive communications effort to educate the American public and build confidence around COVID vaccines. Learn more in this report.

Customizable COVID-19 Vaccine Presentation for Hospital Staff

If you've already had COVID, should you get the vaccine? This customizable presentation helps hospitals and health systems educate staff and answer questions on vaccine safety.

Health Systems Share Guiding Principles/Best Practices for Urging Increase in Vaccine Administration

Leaders from Trinity Health and other organizations share best practices and guiding principles that hospitals and health systems can use to enhance vaccination rates in their communities.

HHS Social Media Toolkit For COVID-19 Eligibility

This public education campaign from HHS aims to increase vaccine confidence while reinforcing basic prevention measures. See the social media toolkit.

How To Get Vaccinated In Chicago And Illinois

See WBEZ's list of registration websites for vaccination sites statewide, organized by proximity to Chicago. As of April 19 all Chicagoans and Illinoisans over age 16 are eligible for a vaccine..

IDPH COVID-19 Vaccination Resources

On June 15, 2021, IDPH released a new compilation of COVID-19 Vaccination Resources for local health
departments, community-based organizations, and other community partners.

KFF COVID-19 Vaccine Monitor: In Their Own Words

A nationally representative sample of 1,009 adults shared their concerns related to the COVID vaccine during interviews conducted by the KFF COVID-19 Vaccine Monitor. See what they had to say.

State Strategies to Increase COVID-19 Vaccine Uptake in Rural Communities

The National Governors Association shares best practices to build vaccine confidence, establish pathways for individuals to access vaccines, and distribute vaccines to rural populations.

Vaccine Hesitancy Among Hispanic Adults

The KFF COVID-19 Vaccine Monitor, an ongoing research project, shares its findings on vaccine hesitancy among Hispanic adults, who have been disproportionately affected by the pandemic.

Vaccine Hesitancy in Communities of Color: Resource Guide

The Maryland Hospital Association and Maryland Patient Safety Center teamed up to release this resource guide on vaccine hesitancy in communities of color.

Vaccine Hesitancy in Rural America

Rural areas account for twice the number of COVID-related deaths as urban areas, yet rural residents are among the most vaccine-hesitant groups, according to this report from KFF.