Moving Healthy Ahead Toolkit

Join IHA in promoting the importance of seeking care during COVID-19. Our “Moving Healthy Ahead” public awareness campaign provides members with several outreach opportunities in the toolkit below.

Healthcare provider

Campaign Goals

"Moving Healthy Ahead" is a statewide, collaborative public service awareness campaign to:

  • Encourage consumers to resume scheduled treatments, seek preventive care and pursue necessary procedures;
  • Help hospitals and health systems across the state educate consumers on the safety of their facilities; and
  • Show legislators and policymakers that Illinois hospitals are leading the way on public health.

See our member toolkit with a checklist and instructions on using the campaign's communication tools. If you have any questions, please contact Valerie Culver, Assistant Vice President, Corporate Communications and Marketing Strategies, at vculver@team-iha.org or 312-203-6008.

  • Print Ads
  • Digital Ads
  • Posters
  • Social
  • Other

Print Ads
"We are safe and ready for you." That's one of the important messages to the public in the four print ads below. Each link labeled “Print Ad” is a high-resolution file for you to customize with your logo. Our "sample logo" links show you how the ad looks with our generic “Anytown Hospital” logo. We encourage you to place these print ads in local publications.

Print Ad 1 Print Ad 2 Print Ad 3 Print Ad 4

Digital Ads
Maximize your online presence using these digital ads. Through targeted outreach across the internet, you can reinforce that your hospital is safe and ready to provide needed care. The four links labeled “Digital Ad” are high-resolution files for you to add your logo. The “sample logo” links show you how the ad looks with our generic “Anytown Hospital” logo.

Digital Ad 1 Digital Ad 2 Digital Ad 3 Digital Ad 4

 

Posters
Display your message prominently in your hospital and in community locations visible to the public. The poster links below are high-resolution files that allow you to add your logo. Click on the “sample logo” links to see how these posters look with our generic “Anytown Hospital” logo. We recommend professional printing of these 24-by-36-inch posters.

Poster 1 Poster 2

Social Media Posts
Reach patients and community members where many spend their time: on social media platforms. We encourage you to use these images to remind patients it is safe to seek needed care. See a preview of how the images will appear on Facebook. IHA will also share these messages on our channels.

Image 1
  • Suggested copy: Illinois hospitals are safe and ready to help you move your health ahead. Your healthcare heroes look forward to caring for you. #MovingHealthyAhead
Image 2
  • Suggested copy: With new safety protocols and procedures in place, Illinois hospitals are safe and ready for your return. Seek out the care you need now. #MovingHealthyAhead
Image 3
  • Suggested copy: Your good health can’t wait. Illinois hospitals are safe and ready to schedule important screenings, surgeries and treatments for your good health. #MovingHealthyAhead
Image 4
  • Suggested copy: With new safety protocols and procedures in place, Illinois hospitals are safe and ready for your return. Seek out the care you need now. #MovingHealthyAhead

Logos
Insert our Moving Healthy Ahead logos into your promotional material for better brand consistency.

Billboards
Reach your community with our billboards, which can be customized with your logo. Billboard sizes are: 14 feet by 48 feet, 10-feet-6-inches by 36 feet, and 10 feet by 40 feet. We included a 14-by-48 sample file to show you how the billboards look with our generic “Anytown Hospital” logo.

Radio Script
To diversify your outreach efforts, we developed a script for 25 seconds of a 30-second radio spot. We've left 5 seconds for your hospital or health system name and your specific call-to-action. You can work with your local stations to produce this radio spot or you can ask the station to provide you with a live on-air read of the script. 

Press Release
Make an effective pitch to your local news media by customizing our press release template with your logo, quotes from leadership and other key messages.

Video
If you choose to record your own video outreach, please see our best practices for cell phone videos.